Psychedelic Business Acumen

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COURSE DESCRIPTION

Together we will explore the step by step process of creating the business structure most aligned with your offerings, explore underlying intentions of becoming a healing professional, develop actionable manifestation practices to support your business development, build a conscious relationship with money to allow realignment & befriend the idea of advertising from a place of authentic self expression. 

LEARNING OBJECTIVES
  • Understand the different business structures available 
  • Access local resources for business development
  • Implement individualized plans of the nuts and bolts of starting a business and/ or transitioning from previous professions
  • Identify underlying intentions for becoming a healing professional
  • Explore and practice the basic tenets of manifestation
  • Create and utilize business affirmations to support abundance
  • Realign relationship with money to allow financial flow and become aware of unconscious patterns
  • Examine right relationship: reciprocity and accessibility 
  • Take tangible steps towards authentic marketing strategies
MATERIALS
  • Homework exercises from books:
    • “Identifying your money archetype” (pp 51-56 in Money Magic)
  • Students will need to procure the required readings
    • Radical Healership: How to Build a Values-Driven Healing Practice in a Profit-Driven World by Laura Mae Northrup

COURSE CONTENTS

MODULE 1
  • Nuts and bolts of starting a business
  • Personal needs and different business structures
  • Transitioning from other professions
  • Orienting to available support
MODULE 2
  • Exploring underlying intentions in becoming a healing professional 
  • Vision/ Manifestation
  • Preventing burnout
  • Orienting to self care
MODULE 3
  • Identifying your money archetype and creating a healthy relationship with money
  • Money shadow work
  • Budgeting
  • Fee setting
  • Right relationship: reciprocity & accessibility
MODULE 4
  • Business affirmations and creating abundance
  • Orienting around integrity/ values
  • Authentic marketing 
  • Niching 
  • Motivation and dedication
  • Integration

REFERENCES/ RECOMMENDED & REQUIRED READING 

REQUIRED

Radical Healership: How to Build a Values-Driven Healing Practice in a Profit-Driven World By: Laura Mae Northrup

RECOMMENDED

Building Your Ideal Private Practice: How to Love What You Do and Be Highly Profitable Too! By Lynn Grodzki

Money Magic: Unleashing Your True Potential for Prosperity and Fulfillment By Deborah L. Price

Big Magic By: Elizabeth Gilbert 

Concentric Circles Business Model

https://www.georgekao.com/blog/businessmodel

FACILITATOR BIOS: 

Lani Lee, LMFT, CAPT

Lani is a lifelong student of the lived body, licensed somatic psychotherapist, credentialed Cannabis-Assisted Psychedelic Therapist and clinical supervisor in private practice in Santa Rosa, California. In addition she is part of the training leadership team for the Center for Medicinal Mindfulness Psychedelic Sitters School, co-founder of CannaCocoon, a Mindfulness-Based Psychedelic Therapy Clinic, as well as the developer of Alchemical Movement, a multidisciplinary transformational movement practice supporting radical embodiment through somatics and plant medicine. Lani specializes in post-traumatic growth while supporting healing professionals to recover from burnout, clear vicarious trauma, cultivate resilience and integrate soul-manifestation into conscious entrepreneurship. She is a 3rd generation entrepreneur, following her maternal and paternal grandmothers and both parents in creating meaningful business endeavors in the world. 

Daniel McQueen, MA

Daniel McQueen is a Psychedelic Specialist, Psychedelic Therapy Educator, Activist, and Author of the book Psychedelic Cannabis. In 2012, he co-founded the Center of Medicinal Mindfulness in Boulder, Colorado, the first legal plant-based psychedelic therapy and training center in the United States. Daniel specializes in Cannabis-Assisted Psychedelic Therapy, Ketamine-Assisted Psychedelic Therapy, and psilocybin mushrooms and natural N,N-DMT personal use support under the Natural Medicine Health Act of Colorado. His work with psychedelic cannabis has created a wide-spread movement of practitioners across the United States, Canada and Europe. Daniel holds a Masters from Naropa University in Transpersonal Counseling Psychology and has nearly 30 years of experience in the field of psychedelic medicine. 

Most importantly for this class’s context, Daniel has successfully managed a very complex psychedelic therapy center and training program for 12 years, building it from a small studio in his home’s basement, to a thriving community of thousands, now with a large office and classroom space in Boulder. Having navigated the legal, financial, operational and so many other barriers to thriving in a legal psychedelic therapy practice, he’s excited to teach this class with his colleague, Lani Lee, to help the next generation of psychedelic guides start their private practices and maybe soften the edges of their transformation through his years of being tempered by the fires of entrepreneurship.

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